Panini, the Italian company from Modena that defined the sticker-album hobby, brought its NBA sticker collections to Europe at the end of the 1980s. This is sticker #67 from the 1989–90 Panini Basket NBA 90 album — the Spanish-market edition, printed by Panini España and manufactured in Italy by Edizioni Panini, dated © 1990. These were peel-and-stick ‘cromos’ meant to be bought loose from Spanish kioscos and bookshops and mounted into the NBA 90 album; the back even instructs collectors to buy the album and request missing stickers from Panini España in Gerona.

The same photo appears in an unnumbered Italian version with a different design, but this is the numbered Spanish issue. The image is a clean, full-bleed action shot of Jordan driving the ball up the floor in the red Bulls road uniform, his sneakers clearly in frame — the kind of complete, shoes-visible photograph that collectors prize on an early Jordan piece. Because these were stickers designed to be peeled and stuck into an album, very few survived unused with sharp corners and an unblemished surface, and the European distribution kept them well outside the American market. PSA has graded just 50 across all grades, with only 11 reaching PSA 10. It is a genuinely thin population that rarely surfaces — the last recorded public sale was back in January 2021.