Nike distributed Jordan poster sets to retailers in the late 1980s and early 1990s. Inside each shipping box of posters was a small card — a trade card — listing the poster title and catalog number so store employees could identify what was in the shipment. These cards were never sold to the public; some are marked ‘For Promotional Use Only.’ They were working documents, and when the posters were unboxed and shelved, the cards were discarded. The ones that survived did so by accident. This card, #837, references the ‘Is It The Shoes?’ poster — the 36×24 inch Nike release pairing Michael Jordan with Spike Lee’s Mars Blackmon character, one of the most recognizable Jordan-Nike campaigns of the era. This is the white-border variant. Twenty-two examples have been submitted to PSA across all grades; four have received a PSA 10. The card has sold publicly one time. DimeLabs owns one of the four gem mint copies.