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1990 Nike Poster Cards · #837 · Is It The Shoes? · Jordan & Spike Lee · White Border · Pop 4 · One Public Sale
Michael Jordan
PSA 10 · Gem Mint
Value
$10,000
PSA 10 · Gem Mint
Rarity & certification
Rarity One of four PSA 10s
Provenance For Promotional Use Only · Not For Resale
Price history
PSA 10 · sourced from Cardladder
Only Recorded PSA 10 Public Sale
$1,800
January 2025 · Volume: 1
Price discovery is limited by design
With only 4 PSA 10s in existence and a single recorded public sale, the $1,800 transaction is one data point rather than an established market value. The estimated value of $10,000 reflects collector-to-collector pricing for this rarity tier.
Source: Cardladder · PSA 10 only
PSA population
Grade distribution from PSA census
Grade Count
PSA 10 ★ 4
PSA 9 1
PSA 8.5 1
PSA 8 4
PSA 7 and below 12
Total graded 22
Why this card
DimeLabs perspective
Nike distributed Jordan poster sets to retailers in the late 1980s and early 1990s. Inside each shipping box of posters was a small card — a trade card — listing the poster title and catalog number so store employees could identify what was in the shipment. These cards were never sold to the public; some are marked ‘For Promotional Use Only.’ They were working documents, and when the posters were unboxed and shelved, the cards were discarded. The ones that survived did so by accident. This card, #837, references the ‘Is It The Shoes?’ poster — the 36×24 inch Nike release pairing Michael Jordan with Spike Lee’s Mars Blackmon character, one of the most recognizable Jordan-Nike campaigns of the era. This is the white-border variant. Twenty-two examples have been submitted to PSA across all grades; four have received a PSA 10. The card has sold publicly one time. DimeLabs owns one of the four gem mint copies.
Grade & Certification
Grade PSA 10 · Gem Mint
Certification number 94785855
Card details
Issuer Nike
Catalog # #837
Title Is It The Shoes?
Distribution Trade only · Not public
Poster Size 36" × 24"
Border White
Storage PSA Vault
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