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1990 Nike Poster Cards · #838 · Is It The Shoes? · Jordan & Spike Lee · Pop 2 · Zero Public Sales
Michael Jordan
PSA 10 · Gem Mint
Value
$10,000
PSA 10 · Gem Mint
Rarity & certification
Rarity 1 of 2 PSA 10s in existence
Provenance Internal trade card · Not sold publicly
Price history
PSA 10 · sourced from Cardladder
Only Recorded PSA 10 Public Sale
$3,495
January 2023 · Volume: 1
Price discovery is limited by design
With only 3 PSA 10s in existence and a single recorded public sale, the $3,495 transaction does not establish market value for a gem mint example. The estimated value of $10,000 reflects collector-to-collector pricing for this rarity tier.
Source: Cardladder · PSA 10 only
PSA population
Grade distribution from PSA census
Grade Count
PSA 10 ★ 3
PSA 9 3
PSA 8.5 1
PSA 8 6
PSA 7 and below 17
Total graded 29
Why this card
DimeLabs perspective
Nike distributed Jordan poster sets to retailers in the late 1980s and early 1990s. Inside each shipping box of posters was a small card — a trade card — listing the poster titles and catalog numbers so store employees and buyers could identify what was in the shipment. These cards were never sold to the public. They were working documents, and when the posters were unboxed and shelved, the cards were discarded. The ones that survived did so by accident. This specific card, #922, references the Is It The Shoes? poster — the iconic campaign featuring Jordan and Spike Lee — a 36x24 inch Nike release that became one of the most recognizable Jordan-Nike pieces of that era. Only 29 have ever been submitted to PSA across all grades. Only 3 have received a 10. DimeLabs owns one of those three.
Grade & Certification
Grade PSA 10 · Gem Mint
Certification number 94740573
Card details
Issuer Nike
Catalog # #838
Title Is It The Shoes?
Distribution Trade only · Not public
Poster Size 36" × 24"
Year 1990
Storage PSA Vault
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