Published by Sports Media for the 1989–90 season — Jordan's fifth year and Phil Jackson's first as head coach — this official Chicago Bulls yearbook puts Jordan mid-layup on the cover, a Cleveland Cavalier trailing the play behind him. The back cover carries Nike's original "Is It The Shoes?" Air Jordan campaign ad, the print run that turned the sneaker into its own cultural argument.

Team yearbooks from this era were sold at the gate and rarely kept in the condition needed to grade this high. CGC certified this copy 9.6 with off-white to white pages — a clean, high-grade survivor of a program built around Jordan on the cover, Nike on the back.