Another regional oddball, this one tied to a New York bakery: Entenmann’s, the company founded in 1898 and known for the slogan printed at the base of the card, ‘You can’t get better unless you bake.’ In partnership with the Chicago Bulls, Entenmann’s produced small player-card sets that were handed out to fans at Bulls home games in the Chicago area — not sold in wax packs and never widely distributed, which is exactly what makes them scarce today.

This is the 1988 issue, the second of the brand’s Bulls releases after a 1987 debut; the series is historically notable for carrying some of the earliest cards of Scottie Pippen and Horace Grant alongside Jordan. Card #23 shows Jordan in a white Bulls uniform throwing down a one-handed dunk against the Philadelphia 76ers, with ‘23 · Michael Jordan · 6-6, Guard’ and the cursive Entenmann’s logo beneath the photo. Like other issues of its kind it is oversized — taller than a standard card, roughly postcard proportions — and the reverse is left blank, a hallmark of these giveaway promos. That larger format and bare back make high grades difficult: corners and edges had no packaging to protect them. PSA has graded 452 copies across all grades, with 67 reaching PSA 10.