This is where the Entenmann’s Bulls story begins: the 1987 set was the very first of the bakery’s regional issues, produced by Entenmann’s — the company founded in 1898, with its slogan ‘You can’t get better unless you bake’ printed beneath the photo — in partnership with the Chicago Bulls. The cards were giveaways handed out to fans at Bulls home games in the Chicago area rather than products sold in packs, so they were never widely circulated and are tough to find clean today. The set is historically important beyond Jordan: it carried the earliest cards of Scottie Pippen and Horace Grant a year before their mainstream rookies.

What makes this particular card a standout is the image — a side-on action shot of Jordan rising for a one-handed dunk, his full body and, crucially, his sneakers clearly visible. Because the photo is from the 1986–87 season, those are Air Jordan 2s in a white-based colorway — the second signature shoe, the first Air Jordan to cross the $100 price point, originally made in Italy with soft leather and a faux lizard-skin panel. It was the shoe Jordan wore while averaging 37.1 points a game and winning the 1987 Slam Dunk Contest, which makes a clean, shoe-visible action shot from this era especially desirable to collectors. The card is oversized — taller than a standard issue, roughly postcard proportions — with a blank back, the giveaway hallmark. PSA has graded 414 copies across all grades, with 132 reaching PSA 10.