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1989-90 Bulls Equal · NutraSweet Promo · Oversized · Pop 17
Michael Jordan
PSA 10 · Gem Mint
Value
$8,000
PSA 10 · Gem Mint
Rarity & certification
Rarity One of 17 PSA 10s
Provenance Equal / NutraSweet promo
Certification #78445748 · Verify on PSA →
Price history
PSA 10 · sourced from Cardladder
$4,000 $3,000 $2,000 $1,000
2024 2025 2026
Latest Sale
$3,800 · Jan 2026
2024
$1,750
Trend
Rising
Latest Volume
1 sale
Source: Cardladder · PSA 10 only
PSA population
Grade distribution from PSA census
Grade Count
PSA 10 ★ 17
PSA 9 35
PSA 8 28
PSA 7 21
PSA 6.5 and below 34
Total graded 135
PSA 10 through PSA 7 shown from census (PSA 8.5 ×4 grouped into the PSA 8 band); PSA 6.5 and all lower grades folded into ‘PSA 6.5 and below’ (34) to reconcile to the stated total pop of 135.
Why this card
DimeLabs perspective
This is a true oddball: a Chicago Bulls promotional card from 1989–90 sponsored not by a card company but by Equal, the tabletop sweetener brand owned by NutraSweet. Regional issues like this one sat well outside the mainstream hobby — they were sponsor giveaways tied to the Bulls rather than products sold in wax packs at the card shop, which is why they were printed in small numbers and rarely survived in clean condition. The card itself stands apart from a standard issue in two ways. First, the format: it is noticeably taller than a typical trading card, closer to a photo or postcard in proportion, which makes well-preserved corners and edges harder to come by. Second, the image — a full-bleed arena action shot of Jordan elevating to finish at the rim over a defender, with ‘23 · Michael Jordan · 6-6, Guard’ and the Equal Sweetener / NutraSweet logos running along a white strip at the bottom. The reverse is intentionally blank apart from a small footnote noting that Equal and NutraSweet are registered trademarks of The NutraSweet Company — a tell that this was a marketing piece, not a catalogued set card. PSA has graded only 135 copies across all grades, with 17 reaching PSA 10.
Grade & Certification
Grade PSA 10 · Gem Mint
Certification number 78445748
Card details
Publisher Equal / NutraSweet
Card # Sweetener promo
Set Bulls Equal 1989-90
Format Regional oddball promo
Distribution Sponsor promo · not packs
Format Size Oversized · postcard-like
Storage PSA Vault
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