DimeLabs — Summer 1997 Avon Campaign 13 Brochure · Michael Jordan Cover

Publications & Printed Items · PSA 9.2 · Brochure

Summer 1997 Avon Brochure
Campaign 13 · Michael Jordan Cover

PSA 9.2 · authenticated original

Estimated value

$2,500

One of one · not for sale

Front · PSA 9.2 · Jordan on Avon Campaign 13 cover · Summer 1997

1997 Avon Campaign 13 Jordan brochure front

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Reverse · Avon Eye Perfector ad · Campaign 13 1997 · Handwritten customer note

1997 Avon Campaign 13 Jordan brochure back

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The handwriting on the back — a real Avon customer's order

The back carries a handwritten customer record: "Ellen Stevens · 718-383-9167 · July 16." An Avon representative wrote a customer's name, phone number, and order date directly on this brochure — the way Avon reps tracked orders in 1997, before digital systems. PSA flags this on the label as "Writing with whiteout on back cover." It is exactly the kind of detail that confirms this is a real working brochure from the field — not a display copy, not a sample. A brochure that an actual Avon rep was actively using in July 1997 when the Jordan lawsuit was being filed.

Item details

GradePSA 9.2 · highest graded

The lawsuit$100M · Jordan vs. Avon · 1997

The back coverReal Avon rep's customer notes

The cover line"Father's Day for Sports-Lovin' Dads!"

PSA notationWhite pages · Writing noted

CertificationCert #I44355369 · PSA 9.2

The brochure that triggered a $100 million lawsuit

In the summer of 1997, Avon Products distributed its Campaign 13 sales brochure through its network of direct-sales representatives. The front cover featured Michael Jordan's face, his printed signature in red script, and the tagline "Father's Day for Sports-Lovin' Dads!" The brochure promoted, among other things, an "Avon's exclusive Michael Jordan watch." Jordan's image and signature were on the cover of a product catalog selling merchandise under his name.

In July 1997, Jordan filed a $100 million lawsuit in Chicago's U.S. District Court. The suit alleged that Avon committed trademark infringement, false advertising, and trademark dilution by using unauthorized photos of Jordan and his signature to promote the catalog. Jordan argued that Avon never received proper authorization from him or from Wilson Sporting Goods, which held exclusive sub-licensing rights to Jordan's likeness. Avon maintained that it had received "appropriate" permission.

This is the specific brochure at the center of Jordan's $100 million lawsuit against Avon Products in 1997. It is the only copy ever submitted to PSA. The back has a real Avon representative's handwritten customer notes from July 1997 — the exact month the lawsuit was filed. It is both a collectible and a legal artifact.

— DimeLabs · Summer 1997 Avon Campaign 13 · PSA Cert #I44355369

The back cover is its own story. "Ellen Stevens · 718-383-9167 · July 16" — handwritten in pen directly on the brochure. An Avon representative's customer record, written in the field, in July 1997, as Jordan's legal team was preparing the filing. This is not a mint display copy. It is a working brochure from the distribution network that triggered one of the most significant celebrity rights lawsuits of the decade. PSA graded it 9.2. No other copy has ever been submitted.