"Come Fly With Me" was released in 1989 — the year Jordan won his third consecutive scoring title, averaged 32.5 points per game, and was starting to become something larger than a basketball player. The video covered his childhood in Wilmington, North Carolina, his two seasons at UNC under Dean Smith, and his first years with the Bulls. It was 50 minutes of Jordan highlights and interviews, produced by CBS/Fox Video, at a moment when there was a genuine hunger for Jordan content that the NBA wasn't yet fully satisfying.

Coca-Cola and Mobil Oil ran the promotion for 60 days — March 1 through April 30, 1989. Buy 12 multi-packs of Coke at a Mobil station, fill out this card, mail it with your receipts to a fulfillment center in Dallas, wait 8 weeks, receive the tape. The card was distributed at gas stations. It was not a collectible. Nobody was supposed to save it.

The back tells the full story: the terms, the window, the fulfillment address, the fields for name, address, city, state, zip, and daytime phone — all blank. This card was never filled out. Never mailed. Someone took one from the stack at a Mobil station in 1989, kept it perfectly flat and unhandled, and eventually submitted it to BGS. They received a 9. Nobody has done better.