Coca-Cola's Hot Tops promotion ran during the 1989-90 NBA season. Under specially marked bottle caps, consumers found stickers — some were losing stickers, some offered cash prizes, and some offered a chance to win 1 of 3 Chevy Blazers. Michael Jordan was the face of the campaign. His image, in Bulls #23 home uniform, appeared on the sticker alongside the "Win Instantly" copy and the Hot Tops branding.

These stickers were not collectibles. They were promotional inserts — functional items printed in large quantities, designed to be peeled from a bottle cap and either redeemed or discarded. Nobody was supposed to keep them. They had no secondary market value in 1989. They were pieces of a marketing campaign for soda.

The centering grade of 9.5 tells an interesting story. Despite being a bottle cap promotional insert from 35 years ago, this sticker is nearly perfectly aligned. The lower overall grade comes from the corners (6) and surface (7) — the kind of wear you'd expect on something that lived under a Coca-Cola cap before someone decided it was worth saving. The centering, the most aesthetically important subgrade, is exceptional.

In the DimeLabs collection, this piece sits in the Publications & Printed Items category alongside graded magazines, media guides, and other items that document Jordan's cultural presence beyond the basketball court. The Coca-Cola Hot Tops sticker is the most unusual item in that category — and arguably the most unique Jordan-related collectible in the entire collection.